Specialised equipment website

WordPress website for Picotech Ltd, a manufacturer of miniature multibeam sonar systems.

Picotech

Picotech designs and manufactures miniature multibeam sonar systems. Their equipment benefits from being one of the smallest, lightest, most low-power and affordable multibeam systems.

Currently on sale are their PicoMB120, PicoMB140 and PicoPOD products, which are sold to customers all over the world.

Brief

When Allan and Mel, of Picotech Ltd, approached us with their new one-page website, they described their old site as “just terrible”. Armed with this knowledge, we knew that we had to replace the old Picotech site with a clean, yet knowledge-rich WordPress site.

Picotech’s products are very niche and targeted at a very knowledgeable and specific target market. Therefore, the site had to be well structured to showcase the products and their technical specifications.

Specialised niche website

Using WordPress as the CMS of choice, we made sure that it’s easy to modify the site and add new products. Everything is split out into “grouped sections”, which have blocks with varying heights and a variety of background options (including video). The website administrator is able to repeat the sections and items so that they have as many (or few) as needed.

Each item within a section opens a popup, which can be used to display specifications, long descriptions, images, documentation or even videos.

Homepage

Modals

Picotech Homepage Modals

Kacper and his team at Parrot Creative set up a brilliant single-page site for us, exactly to our specifications. He came up with a couple of sensible options for us to present the necessary information and was completely flexible on how we chose to proceed. All our questions were answered promptly and professionally, and Parrot prices are spot on. Highly recommend!

Melanie T.
Picotech Ltd

Free website consultation

Speak to our web design experts today. Call us onĀ (+44) 01258 917300 or fill out the form and a Parrot Creative representative will call you back.