15th February 2023

How much does a custom WordPress website cost?

Two women looking at website on a laptop

WordPress is one of the most popular content management systems (CMS) used by millions of people to create websites and blogs. It’s versatile, user-friendly, and powerful enough to create an engaging website for almost any purpose.

Let’s dive deep into what influences the cost of a WordPress website…

Introduction to WordPress

WordPress is an open-source CMS that powers more than 43% of all websites on the internet. It’s used by both small businesses and large corporations to create websites easily and quickly. WordPress makes it easy for users to create, manage, and update content with its intuitive interface. It also offers a wide range of themes and plugins to extend its functionality without needing to create that functionality from scratch.

But while WordPress is great for creating blogs, its real power lies in its ability to create custom websites. A custom WordPress website is a website designed specifically for your business or organisation. It is designed to meet your specific needs and goals, and is usually designed to be SEO and user-friendly.

How much does a custom WordPress website cost?

The cost of a custom WordPress website can vary widely depending on several factors, including the complexity of the design, the features and functionality required, and the level of customisation needed. A simple custom WordPress website may cost anywhere from £1,000 to £5,000, while a more complex or ecommerce website with advanced features and functionality may cost upwards of £20,000 or more.

Benefits of a custom WordPress website

A custom WordPress website has many benefits over a pre-made template, theme, and other website builders or systems, including:

Unique design

A custom WordPress website allows you to create a unique design that stands out from other websites. You can tailor your design to your brand and make it more visually appealing and engaging for your target audience.

When working with a WordPress website agency such as us, your design will be made from scratch so that it reflects your brand and requirements. We will also optimise your designs for conversions, users with varying technical abilities, disabilities, and more.

Better functionality

A custom WordPress website allows you to add functionality specific to your business needs. You can choose the features you need and customise them to your requirements, whether you need a basic contact form, or a full product designer tool that integrates with your ecommerce system and CRM.

This can help streamline your workflow and improve your website’s ability to generate revenue or leads for your business.


A custom WordPress website can be easily scaled as your business grows. You can add new features and functionality, and optimise your website to handle more traffic without having to migrate to a new platform.

SEO optimisation

A custom WordPress website allows you to optimise your website for search engines. You can ensure that your website is easily discoverable and that your content is properly structured and optimised for search engines.


A custom WordPress website can be more secure than a pre-built template. You can implement security measures specific to your business needs, and have more control over the security of your website. If a security flaw arises in a popular theme, hackers will use bots to try to exploit every website using that theme, leaving you vulnerable. Therefore, a custom website is more unique and can have security protection built in from the start.


A custom WordPress website can come with dedicated support and ability to make future changes. By working with a custom WordPress website design agency, you can have a team of developers that are familiar with your project at hand. Contrary to a pre-made theme, where you may struggle to get any support and will be limited to the theme’s functionality.

Overall, a custom WordPress website can provide a more tailored and optimised experience for your business and customers, and give you more control over your online presence.

Different types of WordPress websites

WordPress can be used to create a wide variety of different types of websites, each with its own unique set of features and functionality. Each of these examples uses WordPress for the content management system:

Business website

A brochure business website is used to promote and sell products or services. WordPress can be used to create a professional-looking business website, with features such lead capture forms, product pages, testimonial sliders, and custom pages.

Ecommerce website

An ecommerce WordPress website typically uses WooCommerce. It’s a type of website that is used to sell products or services online. WordPress can be used to create an ecommerce website, with features such as product listings, shopping cart functionality, and payment processing all built into the site.

Related article: how much does an ecommerce website cost?

News or blog

A news or blog site is frequently updated with new content, typically in the form of written articles or blog posts. WordPress is particularly well-suited for blogging due to its powerful content management system.

Portfolio website

A portfolio website showcases an individual’s or company’s work. WordPress can be used to create a visually stunning portfolio website, with features such as image galleries, video galleries, and custom pages.

Membership website

A membership website restricts access to certain content to users who have signed up for a membership. WordPress can be used to create a membership website, with features such as user registration, login functionality, protected content, paid membership plans, and more.

Non-profit website

A non-profit website is a type of website that is used to promote a non-profit organisation’s goals and mission. WordPress can be used to create a non-profit website, with features such as donation forms, volunteer sign-ups, forums, and custom pages.

Factors that affect the cost of a custom WordPress website

The cost of a custom WordPress website can vary depending on several factors, including:

Design and development complexity

The complexity of the website’s design and development will impact the cost. The more complex the design and development requirements, the higher the cost. Equally, designing an ecommerce WordPress website will be more costly as there is more complexity and more pages to design and develop.

Features and functionality

The cost of the website will also depend on the specific features and functionality required. For example, ecommerce functionality, membership systems, cost calculators and other custom features can add to the cost.

Content creation

If you need help with creating content for the website, such as copywriting or photography, this can add to the cost. WordPress web design agencies can recommend copywriters and photographers if they don’t have someone in-house.

Customisation needs

The more customisation needed to make the website unique, the higher the cost. This may include custom plugins, layouts, animations or other custom development that the designer or developer will need to work on.

Third-party integration

If you need to integrate the website with third-party services or platforms, such as payment gateways, order fulfilment systems or marketing automation tools, this can add to the cost. However, there are a lot of off-the-shelf integrations out there that don’t need to be coded from scratch.

Maintenance and support

Ongoing maintenance and support can be included in the cost of the project, or it may be an additional monthly or annual cost. This will be outlined in your WordPress website quote.

Overall, the cost of a custom WordPress website will depend on the specific requirements of the project. It is important to work with a professional web development team to determine the cost of your custom WordPress website based on your unique needs and goals.

What to look for in a WordPress website designer

When looking for a WordPress website designer, there are several factors to consider to ensure you find the right fit for your needs. Here are some things to look for:


Look for a WordPress website designer with experience in designing and developing custom WordPress websites. They should have a portfolio of previous work that demonstrates their expertise.

Technical skills

The WordPress designer should have strong technical skills in WordPress development, including knowledge of WordPress themes, plugins, and custom development. They should also have experience with web technologies such as HTML, CSS, JavaScript, PHP and APIs, as well as WordPress development best practices.

Design skills

The WordPress designer should have strong design skills and be able to create a visually appealing and engaging website that aligns with your brand and target audience. Review their portfolio to see whether you like their style, and if in doubt, discuss your design requirements with them to see if they will be a good fit for what you need to achieve.

Communication skills

Communication is key when working with a website designer. Look for a designer who is responsive, clear in their communication, and able to collaborate with you throughout the design and development process, as this will reflect in the work that they produce.

Project management skills

A good WordPress website designer should have strong project management skills, be able to manage timelines and budgets, and keep you informed of progress throughout the project. Therefore, ask for timelines and processes to gauge their processes and project management abilities.

Support and maintenance

Look for a designer who provides ongoing support and maintenance after the website is launched. This can include updates, security, and performance optimisation. There’s nothing worse than being left in the dark or being unable to change or add something to your website, or having issues with the site that you can’t resolve.

A good web design agency will have varying WordPress support, maintenance and backup plans.

Client references and testimonials

Ask for client references or read testimonials from previous clients to get an idea of the designer’s reputation and track record.

Overall, finding the right WordPress website designer requires careful consideration of their technical and design skills, communication and project management abilities, as well as their reputation and past work. By taking the time to find the right designer, you can ensure that your website is of high quality and meets your business needs.

Cost-effective alternatives to a custom WordPress website

If you’re looking for a cost-effective alternative to a custom WordPress website, there are several options available. You can use a pre-made template or theme and customise it to fit your needs. You can also use a WordPress hosting service, which will provide you with a pre-made template and hosting for a low monthly fee.


Creating a custom WordPress website can be a great way to create a unique and engaging website for your business or organisation. However, it’s important to consider the cost of a custom WordPress website before committing to the project. Contact us for a no-obligation quote for your custom WordPress website.

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