British International School, Phuket (BISP) is an English-medium independent school with a 44-acre campus on the stunning rainforested island of Phuket, Thailand.
The ‘paradise island’ school has more than 890 students (from 2 to 18 years old) from over 55 countries and a curriculum focused on high-performance sports and creative arts.
Our challenge was to take an old school website and create a modern and intuitive online experience for parents of prospective students while making the new school website a key destination for existing parents, students, teachers, staff and the local community.
To kick off this school website project, we asked BISP what makes parents choose their independent school in Asia, rather than an independent school in the UK. Their responses were:
Our conclusion was that British International School, Phuket was a superior choice, and it was vital that we accurately portray their student happiness, staff knowledge and stunning campus location on the new school website.
Aside from the beautification of BISP’s website, the school website redesign was a great opportunity to introduce more of their existing high-quality videos and photos and to rethink large parts of the content.
BISP was familiar with WordPress, making it easy for all staff to transition to the new school website. Using WordPress allows BISP to easily manage nearly 200 pages, thousands of blog posts and even more images, making WordPress the platform of choice for a school website.
All website editors were provided with training and documentation on how to use the new website.
The main reasons for the redesign were to make a more professional and secure school website. With this in mind, we designed the site to make a lasting impression on anyone visiting the new website.
BISP’s new homepage is made up of several sections, which include the school’s key statistics, main pages that lead off to landing pages (see further down), video blocks, a quote from the headmaster and a selection of blog posts from their immense news archive.
Lastly, each page ends with a call to action (CTA). These easy-access links are always visible to anyone who reaches the bottom of the page, to encourage visitors to contact the school or take direct action by scheduling a tour or applying to go to the school.
Being a school website, we knew that we had to display pages in such a way to ensure that the menu dropdowns and footer didn’t have hundreds of links within them. We chose to guide users with the help of “landing pages”, which group content by topic. There are two stages to these, where the top level can be very broad, while the second level will list out all of the pages under that heading.
Each landing page block can be overridden to have a specific size and can have an image or video background.
Content is king, and even more so for an independent school like BISP. It was vital to ensure that the school has access to a wide range of formatting options, including different headings, tables, quotes, lists, statistics, charts and buttons. These are shown in a sample page below:
With thousands of existing blog posts and a healthy publishing schedule, BISP needed to step up their blog post layout. Aside from the cleaner and more focused content layout, we added social sharing options, newsletter signup, previous and next posts, and related posts based on the category that the post is in.
Being an international school, it was vital that contact information was readily available to anyone wanting to find out where exactly the school is based and how to contact them. The enquiry page is laid out to display various methods of contact, including links to the registration of interest form, schedule a tour form and an application form.
Further to this, the page has a fully interactive Google map, and a “taxi card”, which can be easily viewed on any device and printed; showing the school’s location on a map, alongside the full address in English and Thai.
Mobile certainly wasn’t missed. Every page designed on a desktop was accompanied by a mobile design. With thorough planning and designs, it was only natural that the website works flawlessly on mobile, tablet, laptop and desktop screens.
Through our successful relationship, we continue to help British International School, Phuket to improve their online presence. We have made a variety of changes to the site based on staff and visitor feedback, as well as trends and analytics, to make the website adapted to the needs of its target audience.
Our changes will be periodically updated here, but can also be tracked live on the British International School, Phuket website.
We used them through a recommendation from several UK independent schools and they took us through the design process from concept to delivery for our new school website. We are extremely pleased with Parrot's impeccable service. They were extremely helpful in guiding us through the whole process and used their experience to advise on not only design but SEO and hosting options. They are very knowledgeable and pay close attention to details. They are also very patient with us as we made several major design changes during the project. Overall, we would have no hesitation in recommending Parrot Creative for your web design and hosting solutions.
Speak to our school website design experts today. Call us on (+44) 01747 632 635 or fill out the form and a Parrot Creative representative will call you back.